Portfolio
La Petite Noisette: Culinary Crafts
Client
La Petite Noisette
Project Type
Visual Identity Design
Industry
Culinary Content
Year
2024
About the Project
La Petite Noisette is the charming brand of a culinary content creator who shares delightful recipes, baking tips, and heartwarming kitchen stories. The name, French for “The Little Hazelnut,” inspired a brand identity that’s warm, playful, and deeply personal—just like her content.
The Concept
From the beginning, the goal was clear: create a logo that represents both her name and her passion for the culinary arts. We wanted a visual that felt whimsical and inviting, while still communicating culinary creativity and professionalism.
The logo needed to:
Represent the culinary world.
Tie in the hazelnut theme from her brand name.
Feel handcrafted, feminine, and elegant, yet not overly formal.
Be versatile for use across social media, video thumbnails, blog headers, and printed materials.
The Design
The final mark combines two core symbols:
A Hazelnut (Noisette):
Forming the main shape of the logo, this element is central to her brand name and represents warmth, natural ingredients, and that cozy, homemade vibe.A Chef’s Hat:
Placed right above the hazelnut, this detail instantly tells you this is a culinary brand. It elevates the design from just being symbolic to being instantly recognizable as food-focused.
Typography
We selected a soft yet confident serif typeface, with a classic French flair. The balance between curves and structure reflects her balance of passion and professionalism.
Color Palette
Warm browns, creamy off-whites, and caramel tones were chosen to evoke the comforting feeling of baked goods and cozy kitchens. These tones also complement a range of recipe visuals, from chocolate to hazelnuts to rich coffee and cinnamon tones.
Application
The logo was designed to work beautifully in multiple settings:
Social Media Icons & Watermarks
YouTube and TikTok thumbnails
Blog Headers
Packaging or printed recipe cards
Apron, sticker, or baking accessory branding
I am absolutely in love with my logo! It captures every detail that represents me perfectly. Thank you so much for your patience throughout the process, especially since I know I can be quite indecisive. You really guided me and supported my vision, working so seamlessly to bring it to life. I couldn’t be happier with the result!
